More than just a design brand, OYOY is for modern families who are trying to recall childhood memories and create new ones. Their design collections are rooted in the Danish traditions of simplicity. They represent a playful yet straightforward aesthetic approach to design and they accompany everyday family life. The name is inspired by the letters "OY" which since 1929 have been the signature on all Danish airplanes. Regardless of where in the world the planes may be located, the sense of belonging to Denmark is significant. At OYOY Living Design, they are also proud of their roots and their rich national heritage.