Expand little minds

Toys made for imaginative play

Explore high-quality, responsibly-made toys and clothing for your little ones.

Your Child’s Future Matters to Us

Purposeful Curation

Our unique selection of toys support imaginative, organic play, encouraging emotional, physical and social growth.

Our Partnerships

We partner with companies around
the globe that care about quality, the environment, and their employees.

Hey Good Looking

We love aesthetically pleasing toys, treasured items looking great both on your shelves and scattered around your home.

Norman and Jules has a distinct point of view that I love for my kids... every step of the way, they have curated a thoughtful experience for my children’s upbringing—and it’s super fun.

Humberto Leon
Founder, CEO Opening Ceremony Design Director, Kenzo

Norman and Jules is a wonderful, neighborhood toy store. They carry thoughtful, beautifully curated toys. Going in with my kids feels like a special occasion.

Maggie Gyllenhaal
Actress & Producer

The Edit

New Arrivals!

Explore this season's newest products.

SHOP NOW

Learning Through Play

Our goal has always been to make childhood a truly magical, enriching experience. We hope that this space and our carefully edited selection of toys offer children an opportunity to grow, enjoy themselves and learn through play in all its various forms.